![]() You can watch the demo video on their product page – at first, I couldn’t quite believe my eyes. ![]() ![]() They even demo the product in Ableton Live, which already contains built-in chord and arpeggiator tools. Not real presets, but just raw MIDI chords. But the actual product appears to be just a set of folders full of MIDI files … of, like, chords. Understandably, users without musical training may like the idea of drag-and-drop chords and harmony – nothing wrong with that. This US$67 pack is already, on its surface, a bit strange. The story begins with around a product, the Unison MIDI Chord Pack. But the platform’s esoteric rules are also ripe for abuse – as one YouTube host claims. YouTube is elevating new voices to prominence in music technology as in other fields.
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